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Why Should the Attendee Choose You?
Trade shows house a plethora of your industry competitors. It’s no secret that in order to make your investment worthwhile, you have to show up and prove to be more worthy than your competition. So...
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Poll: How Do You Manage Your Trade Show Leads?
Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at...
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Get More Visitors at your Trade Show Booth with Effective Internet Marketing
Inbound and outbound marketing are two methods to enhance your trade show results. But which is most effective? HubSpot defines outbound marketing as sending messages through traditional, mass means...
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7 Steps to Improving Lead Management and Follow Up
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant...
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5 Steps to Establish Your Trade Show Lead Generation Plan
Event marketing is one of the most effective ways to connect with your audience. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and...
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5 Reasons Why Your Business Needs a Trade Show Exhibit
Are you looking for a way to bring your brand directly to the forefront of your niche market? Incorporate a trade show exhibit into your current marketing mix. Modern live exhibiting allows businesses...
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12 Trade Show and Event Promotion Mistakes to Avoid
Giving away a low quality trinket. If you can only afford something that will break the second time your client uses it, save the money and buy coffee for your staff on the day of the show instead....
View Article6 Steps to Mastering Lead Management
Most exhibitors have replaced the old “business card fishbowls” with badge scanners and software. But far too many exhibitors are still merely collecting as many cold prospects as possible and handing...
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Training Your Booth Staff to Qualify Leads
Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold...
View ArticleTrade Show Strategy: Getting Leads
I recently had a conversation with a friend about trade show marketing. In short, while attending a trade show an exhibitor had come up with a unique idea on how to draw attendees into their booth that...
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